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SECCO

A complete overhaul in identity and brand for this mechanical services company located in the Harrisburg area. Transformation included both the commercial and residential audiences.

COMMERCIAL COMPANY BRAND

LOGO

SECCO-logo.jpg

LETTERHEAD

LetHead.jpg

#10 WINDOW ENVELOPE

FOLDED BUSINESS CARD

Secco-10WindowEnv.jpg
business-card.jpg

VEHICLE GRAPHICS

VEHICLE-GRAPHICS.jpg

INDOOR AIR QUALITY SEMINAR POSTER AND SELF MAILER

IAQ-seminar-poster.jpg
IAQ--Oct-8--Seminar-1.jpg
IAQ--Oct-8--Seminar-2.jpg

SERVICE BROCHURE

Service-brochure-cover.jpg
service-brochure-pocket-folder-BW.png

Pocket folder contains inserts about SECCO services.  This business development strategy allowed customization to prospective customers.

insert-front-design.jpg
INSERTS-BACK-DESIGN.jpg

RESIDENTIAL SUBSIDIARY BRAND

LOGO

Secco-Home-Services-Logo.jpg

VEHICLE GRAPHICS

SeccoHomeServTruck.jpg

SECCO

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Originate and defined a marketing direction. Outlined strategy for collateral marketing material to be developed. Collaborated in writing positioning statements. Branded companies in unified design approach, thereby forming stronger marketing presence. Creative design and production was done by Susan McCune. 
 

SECCO trucks were seen everywhere in Harrisburg.

This project gave me a lot of exposure in the Harrisburg area.

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